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Research papers

From scenarios to strategy

Planning is a process in which the management of an organisation must take an active part and with the aid of which major decisions are taken about the structure and direction of the corporation. The decisions involve resource allocation in the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Jaap P. Leemhuis
Company: Shell Global
June 15, 1983
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Citation

Leemhuis, J. P. (1983a, June 15). From scenarios to strategy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-scenarios-to-strategy